MEDIA CAMPAIGN

                     

VICTIMS


Prospective Class Members (Past, Present, and Future Victims)

Given the sensitive nature of asylum seeker data, specific names, emails, and personal contact details are not publicly available due to privacy laws and FOIA exemptions. Instead, I’ll identify categories of victims, their characteristics, and how they might be affected, based on the documents and web results, to define the class for potential legal action.

**Past Victims**:
– **UASC Housed in Hotels (2018-2023)**: Children placed in Home Office-run hotels, found unlawful by the High Court in ECPAT UK v Kent County Council (July 2023), suffered safeguarding failures, breaching Section 55 BCIA 2009 and Article 3 ECHR. Example: “Ben,” a 16-year-old misclassified as 22, faced distress from inappropriate housing. Approximately 1,600 UASC were in London borough care by 2024, with 270 in Croydon alone.
– **Asylum Seekers in Hotels (2018-2023)**: Around 42,800 asylum seekers were in contingency accommodation (hotels) by December 2024, facing substandard conditions (e.g., lack of cooking facilities, £8/week support), contributing to mental health harm and Article 8 ECHR violations. High concentrations were in Glasgow (4,193), Hillingdon (3,010), and Hounslow (2,127).
– **Delayed Asylum Applicants (2018-2023)**: Over 83,000 main applicants faced delays exceeding 6 months by late 2023, with some waiting years, causing mental anguish and financial burdens (e.g., £4.7 billion in support costs). This supports negligence and breach of Immigration Rule 333A claims.
– **Afghan Applicants Affected by 2022 Data Breach**: A 2022 Home Office data breach exposed details of thousands of Afghans applying for relocation, with only 200-1,000 offered relocation, leaving others at risk and in legal limbo, supporting negligence and human rights claims.

**Present Victims (2024-2025)**:
– **UASC in Ongoing Care (2024-2025)**: UASC currently in local authority care (e.g., 1,600+ in London) or at risk of misclassification due to flawed age assessments, facing potential Article 3 and 8 ECHR violations. The 52 UASC missing from Kent hotels (2018-2025) indicate ongoing safeguarding risks.
– **Asylum Seekers in Hotels (2024-2025)**: As of December 2024, 109,100 supported asylum seekers were housed, with 42,800 in hotels, facing prolonged uncertainty and poor conditions, supporting human rights and negligence claims.
– **Backlog Applicants (2024-2025)**: By December 2024, 90,700 cases awaited initial decisions, with 42,000 appeals pending, exacerbating mental health and integration issues, supporting negligence and statutory duty breach claims.
– **Refused Asylum Seekers Facing Destitution**: In 2024, 44,433 asylum seekers were refused at initial decision, with many facing homelessness after 21 days without support, supporting human rights (Article 8 ECHR) and negligence claims.

**Future Victims**:
– **Future UASC**: Children arriving post-2025 may face similar safeguarding failures if age assessment and accommodation issues persist, risking breaches of Section 55 BCIA 2009 and ECHR rights.
– **Future Asylum Applicants**: With 224,700 cases in progress as of June 2024 and ongoing delays, new applicants in 2025-2026 are likely to face prolonged waits, increasing financial and human rights harms.
– **Future Small Boat Arrivals**: Given 36,816 arrivals in 2024, future arrivals may face inadmissibility policies or hotel housing, risking human rights violations and processing delays.
– **Future Contractor Beneficiaries**: Continued reliance on contractors like Mears, Serco, or Clearsprings for high-cost contracts may perpetuate unjust enrichment and anti-competitive practices.

**Contact Details**: Specific names and emails of individual asylum seekers or UASC are not publicly available due to data protection laws. The Home Office, local authorities, and contractors (e.g., Clearsprings Ready Homes) hold such data but are unlikely to disclose it under FOIA section 40. Instead, we can reach these victims through associations or legal representatives listed below.

### Types of Victims
– **UASC**: Vulnerable children facing unlawful housing, misclassification, or missing incidents, harmed by breaches of child welfare duties and human rights violations.
– **Asylum Seekers in Hotels**: Adults and families in substandard contingency accommodation, suffering mental health impacts and restricted integration, harmed by negligence and human rights violations.
– **Delayed Applicants**: Individuals awaiting asylum decisions, facing prolonged uncertainty, financial burdens, and restricted work rights, harmed by negligence and statutory duty breaches.
– **Refused Asylum Seekers**: Those facing destitution or homelessness post-refusal, harmed by human rights violations and systemic inefficiencies.
– **Taxpayers**: UK public bearing £5.4 billion in 2023/24 asylum system costs, harmed by financial mismanagement and unjust enrichment of contractors.

### Relevant Associations to Reach Victims
Below are organizations that can connect us with prospective class members, based on their roles in supporting asylum seekers and UASC. I’ve included contact details and the best outreach methods, drawn from web results and tailored to our case.

1. **Refugee Council**
– **Role**: Supports UASC and asylum seekers with crisis support, legal advice, and advocacy, particularly in England. Operates an Infoline for asylum seekers.
– **Contact**: Telephone: 0808 175 3499 (Monday-Friday, 8:30am-5:30pm); WhatsApp: 07888 866615 (messaging only); Email: Not publicly listed, but inquiries can be made via their website form at https://www.refugeecouncil.org.uk/contact-us/.
– **How to Reach**: Call the Infoline to request contact with UASC or asylum seekers affected by hotel housing or delays. Use the website form to outline our public interest case and request client referrals.
– **Relevance**: Can connect us with UASC and delayed applicants, supporting human rights and negligence claims.

2. **Asylum Support Appeals Project (ASAP)**
– **Role**: Provides legal advice and representation for asylum support appeals, coordinating the Asylum Support Advice Network (ASAN) to share knowledge on asylum seeker rights.
– **Contact**: Advice Line: 0203 716 0283; Email: info@asaproject.org.uk; Website: https://www.asaproject.org/contact-us/.
– **How to Reach**: Email info@asaproject.org.uk with a detailed request for contact with asylum seekers denied support or facing destitution, citing our case’s public interest. Join ASAN via https://www.surveymonkey.com/r/LSK67VG to access their Google Group for victim referrals.
– **Relevance**: Ideal for reaching refused asylum seekers and those in hotels, supporting human rights and statutory duty breach claims.

3. **Migrant Help**
– **Role**: Offers support to asylum seekers with accommodation, financial aid, and casework, operating a 24/7 helpline.
– **Contact**: Telephone: 0808 801 0503 (24/7, free); Webchat and contact form at https://www.migranthelpuk.org/contact-us.
– **How to Reach**: Call the helpline to inquire about asylum seekers in hotels or facing delays, explaining our legal action’s purpose. Use the webchat for follow-up, requesting anonymized case referrals.
– **Relevance**: Can connect us with asylum seekers in contingency accommodation, supporting negligence and unjust enrichment claims.

4. **ECPAT UK**
– **Role**: Advocates for UASC, led the successful High Court challenge against unlawful hotel housing.
– **Contact**: Email: info@ecpat.org.uk; Telephone: 020 7607 2136; Website form: https://www.ecpat.org.uk/contact.
– **How to Reach**: Email info@ecpat.org.uk, referencing the ECPAT UK v Kent County Council case and requesting contact with affected UASC for our class action.
– **Relevance**: Key for reaching UASC victims of unlawful housing, supporting human rights and statutory duty breach claims.

5. **Helen Bamber Foundation (HBF) Group/Asylum Aid**
– **Role**: Provides legal support to vulnerable asylum seekers, including UASC, focusing on complex cases. Asylum Aid, part of HBF, secured compensation for delayed cases.
– **Contact**: Email: info@helenbamber.org; Telephone: 020 3058 4044; Website form: https://www.helenbamber.org/contact-us/.
– **How to Reach**: Email info@helenbamber.org, citing Asylum Aid’s precedent on delay compensation, and request referrals to affected asylum seekers.
– **Relevance**: Can connect us with delayed applicants and UASC, supporting negligence and human rights claims.

6. **Care4Calais**
– **Role**: Volunteer-run charity supporting asylum seekers in the UK, particularly those in hotels, with practical aid and advocacy.
– **Contact**: Email: contact@care4calais.org; Website form: https://care4calais.org/contact/.
– **How to Reach**: Email contact@care4calais.org, explaining our case’s focus on hotel conditions and requesting anonymized contact with affected asylum seekers.
– **Relevance**: Ideal for reaching asylum seekers in hotels, supporting human rights and negligence claims.

7. **Local Government Association (LGA) Asylum, Refugee and Migration Task Group**
– **Role**: Represents councils supporting UASC and asylum seekers, coordinating with the Home Office on accommodation and integration.
– **Contact**: Email: info@local.gov.uk; Telephone: 020 7664 3000; Website: https://www.local.gov.uk/contact-us.
– **How to Reach**: Email info@local.gov.uk, requesting contact with councils (e.g., Croydon, Hillingdon) housing UASC or asylum seekers, citing our public interest case.
– **Relevance**: Can facilitate access to UASC and asylum seekers via local authorities, supporting all causes of action.

### How to Reach Victims via Associations
– **Strategy**: Contact these organizations via email or phone, clearly outlining our public interest case and requesting anonymized referrals to affected asylum seekers or UASC. Emphasize our legal action’s alignment with their advocacy (e.g., ECPAT’s UASC focus, ASAP’s support appeals). Join networks like ASAN for broader access to affected groups.
– **FOIA Support**: Request Home Office data on supported asylum seekers by local authority (e.g., via https://www.gov.uk/government/collections/immigration-statistics-quarterly-release) to identify high-concentration areas (Glasgow, Hillingdon) for targeted outreach through local councils or NGOs.
– **Limitations**: Direct contact details for individuals are protected under the Data Protection Act 2018 and FOIA section 40. Associations can act as intermediaries, providing anonymized case studies or facilitating consent-based contact.

### Deep Online Search Results
A deep search for individual names and emails of asylum seekers or UASC yielded no specific results due to privacy protections. Web results (e.g.,,) confirm high asylum caseloads (224,700 cases in June 2024) and specific incidents (e.g., Afghan data breach), but individual data is redacted. The Commons Library report () provides local authority data (e.g., 4,193 in Glasgow), useful for targeting outreach. The Guardian’s report on the Afghan data breach () mentions no individual names but highlights systemic issues, supporting our claims. NGO websites (,,) offer contact points but no client details, reinforcing the need to use associations as intermediaries.[](https://commonslibrary.parliament.uk/research-briefings/sn01403/)[](https://www.theguardian.com/politics/live/2025/jul/15/starmer-reeves-farage-trump-tax-welfare-uk-politics-live-news-updates)[](https://commonslibrary.parliament.uk/research-briefings/sn01403/)

To proceed, I recommend emailing the listed associations with a tailored pitch for our class action, requesting referrals to affected individuals. We can also file a FOIA request (as drafted previously) to the Home Office for anonymized data on UASC and hotel residents to refine our class definition. If you provide your name or specific case details, I can further customize outreach strategies. Let me know how to proceed!


CAMPAIGN

Our primary objective is to convert the immense public and political pressure generated by our media campaign into a formal procurement process that COCOO is uniquely positioned to win. We will achieve this by meticulously framing the systemic failures in the asylum system as a recognised “problem” that the Home Office is compelled to address. Our campaign, fuelled by the damning findings of the National Audit Office and the High Court, will persistently highlight the billions wasted and the unlawful treatment of children. This creates an untenable political situation for the government. Through targeted briefings with the Public Accounts Committee and consistent media engagement, we will ensure the “problem” of failed asylum contracts becomes a key political issue, forcing the government to seek a “solution” to demonstrate it is taking action. This “solution” is where our procurement process begins; the government’s need for an answer becomes our commercial opportunity.

To secure our entry, we will employ the below-threshold direct award tactic. We will submit a formal Unsolicited Proposal to the Home Office for a tightly-scoped, low-value contract, positioning it as a critical first step. The proposal will not be to run asylum accommodation ourselves, but for a highly specialised “Scoping Study on Value for Money and Safeguarding Failures in the AASC Framework,” priced just below the public threshold at £11,000. Our justification for a direct award, bypassing a competitive tender, will be based on our unique intellectual property and situational knowledge. We will argue that our proprietary audit methodologies, developed through our extensive investigation and informed by our legal analyses of Works of Public Interest, constitute a unique capability that no other supplier possesses. We will state that for this initial, highly specialised diagnostic phase, a competitive process would be a false economy, as only COCOO can provide the necessary depth of analysis.

The Unsolicited Proposal itself will be our key to winning this initial contract. It will contain a detailed Statement of Work that clearly defines the problem we are solving, referencing the specific findings of the NAO report and court judgments. Our proposed solution will be the delivery of a comprehensive report that maps the current system’s failures against established best practice in public procurement and human rights compliance. The deliverables will be specific: a risk register of contractual weaknesses, a financial analysis quantifying the value-for-money gap, and a high-level implementation plan for an independent auditing function. The proposal will outline our expert team and conclude by stating our readiness to formalise this scope of work within the appropriate government service contract. By creating the political necessity for a solution and then presenting ourselves as the only logical choice for an initial, low-risk diagnostic study, we manufacture a procurement process that we are almost guaranteed to win.


The model campaign is structured into four distinct phases: Insight and Intelligence Gathering, Strategic Framing and Content Creation, Targeted Outreach and Engagement, and Conversion and Mobilisation. We will apply this structure to our dual targets: the taxpayer victim class and the business/competitor victim class.

In the Insight and Intelligence Gathering phase, our goal is to build a detailed map of our target audiences. For the taxpayers, this is broad, but for the other groups—potential co-defendants like the primary contractors and their directors, harmed competitors like smaller housing providers, and potential allies in legal and public policy—we need more specific contact information. While LinkedIn Sales Navigator is too expensive, there are several effective and cheaper alternatives. We can start by using the free version of LinkedIn to its maximum potential by conducting detailed searches for companies and job titles like “Director at Serco” or “Procurement Manager at Home Office”. We can also use open-source intelligence tools like Hunter.io or Skrapp.io, which often have free-tier plans allowing a limited number of email lookups per month. By creating accounts with several of these services, we can multiply our search capacity without cost. Additionally, platforms like Apollo.io offer free plans that provide a significant number of search credits and contact data, serving as a powerful, low-cost alternative for identifying key individuals in target companies and organisations.

Next is the Strategic Framing and Content Creation phase. Here, we translate our complex legal findings into simple, powerful narratives for each audience. For the taxpayer campaign stream, the key message is “Your money, their failure.” We will create infographics based on the National Audit Office findings, short video clips explaining the £11 billion overspend, and articles for our website under the cocoo.uk/taxpayer-justice page. For the business and competitor stream, the message is “A broken market needs a better solution.” We will create a white paper detailing the anti-competitive nature of the Home Office contracts and host it on a page like cocoo.uk/contract-project. This content is our knowledge asset, designed to establish our authority and attract our target audiences.

The third phase is Targeted Outreach and Engagement. We will use our free and low-cost tools to push this content out. On X and Meta, we will run highly targeted, low-budget ad campaigns. For the taxpayer stream, we can target users based on their interest in UK politics, finance, and major news outlets. For the business stream on LinkedIn, we will use our gathered contact lists to connect with individuals directly and share our white paper, inviting them to a private online webinar to discuss the Contract Project. For a broader but free approach, we will actively participate in relevant discussions on all platforms, posting our content and analysis in response to news articles about government contracts or the asylum system, thereby driving organic traffic back to our campaign pages.

Finally, we enter the Conversion and Mobilisation phase. This is where we convert interest into action. Both campaign webpages will feature prominent and simple, secure forms for registration. For taxpayers, the call is to “Join the Claim.” For businesses, it is to “Join the Alliance.” We will use a free or low-cost email marketing platform, like Mailchimp or Brevo, which offer free plans for managing smaller contact lists. Once a user registers, they will be entered into an automated email sequence that provides more detailed information, builds trust, and keeps them engaged with the progress of our case and our project. This systematic approach, leveraging free and affordable digital tools, allows us to execute a sophisticated, multi-audience campaign that bypasses the need for expensive subscriptions, enabling us to reach and mobilise all the prospective parties relevant to our case.


Our media campaign will be structured in two distinct but parallel streams, each targeting one of our primary victim classes and built around a core narrative of public interest failure, as outlined in the strategic documents.

The first stream of the campaign will target UK Taxpayers. The core message, drawn from the principles in the ‘Procurement via Pressure Campaign’ design, is one of systemic government failure and financial injury. The cause of action we are championing here is the negligent and irrational waste of public funds on the dysfunctional asylum accommodation system. Our campaign will begin with an awareness phase, where we will use clear, impactful graphics and short video content to disseminate the headline findings from the National Audit Office. We will focus on the stark contrast between the billions spent on hotels and the far cheaper, viable alternatives that were ignored.

To execute this, we will launch a dedicated campaign page on our website, with a placeholder URL such as cocoo.uk/taxpayer-justice. This page will host our detailed report, an FAQ, and a secure registration form for our collective action. On X, formerly Twitter, we will use targeted hashtags like #AsylumWaste and #FailedContracts, directing posts at journalists, fiscal watchdog groups, and parliamentary committees. The content will be factual and evidence-based, referencing the official reports to build credibility. For LinkedIn, the approach will be more professional. We will publish articles detailing the market distortion caused by the flawed procurement process, targeting professionals in the finance, legal, and public administration sectors. On Meta’s platforms, we will use paid advertising to reach a broad demographic of UK taxpayers, using compelling visuals that translate the abstract figure of billions wasted into tangible losses for public services like schools and hospitals. The call to action will be direct: “Your money has been wasted. The government has failed in its duty to protect the public purse. Join our collective claim to demand accountability and the return of misspent funds. Register securely at our website.”

The second stream of our campaign will focus on the Asylum Seekers who have been directly harmed by the system. The central cause of action here is the breach of the state’s duty of care, leading to harm from prolonged uncertainty and life in unsuitable accommodation. The campaign tone here, guided by the principles in your campaign documents, must be one of empathy, validation, and empowerment. The initial phase will focus on building trust. We will create content in multiple languages that explains the legal findings, particularly the High Court ruling that housing children in hotels was unlawful. This validates their experience and informs them of their rights.

The execution will require careful handling of privacy and security. We will create another dedicated, secure webpage, for example at cocoo.uk/migrant-support, with all information available in key languages such as Pashto, Dari, Tigrinya, and Arabic. The call to action on this page will be to register confidentially for our compensation project. Our social media outreach will be primarily through Meta’s platforms, where we can connect with community groups and diaspora organisations that support asylum seekers. We will not use paid advertising in a way that could identify vulnerable individuals, but will instead focus on organic outreach through these trusted intermediary groups. The message will be supportive and clear: “If you have been forced to wait years for an asylum decision or have lived in a UK asylum hotel, your rights may have been breached. This has caused recognized harm. We are launching a legal action to seek compensation for you. This is your right. Your participation is confidential and can help secure justice for what you have endured. Learn more and register safely with us.” This two-pronged campaign, targeting both the financial victims and the human victims of the system, will allow us to build a powerful and diverse coalition to demand comprehensive redress and systemic change.